Pest control companies are often on the fence about whether Google Ads can help them. After all, for decades, these companies relied on offline pest control marketing methods to promote their services. So why would they want to use Google Ads now?
The answer is simple: Google Ads helps you get more clients. If you’re still unconvinced, let’s see if we can convince you. We’ll also get into some tips regarding how you can use Google Ads to get more clients. Read on.
Here are some ways PPC (Google Ads) can help a pest control company get more clients:
They Generate Leads
The number one reason pest control companies should use Google Ads is that they generate leads. In other words, potential clients develop an interest in your company when they see your display ads. These clients then end up on your landing page if your ads are good.
A well-targeted display ad will bring in more clients than traditional marketing methods do. Think of it this way, a random person you hand a flier to on the street may be interested in your services.
But, there’s a far better chance of finding interested customers online based on their search history and trends. If people online are actively looking for pest control services and see your ads, they’ll be likely to contact you.
On the other hand, handing out flyers to uninterested people might not be as effective.
The advantage here is that ad targeting reduces unnecessary spending. With Google Ads, you can reach people that want your service. This strategy will help you reduce marketing costs in the short and long run.
Google’s ad tools allow it to analyze which users express an interest in pest control services. It then displays your ads to these customers on various online platforms. So, in other words, Google picks its targets very carefully.
The leads generated using such targeting will improve your click-through rate (CTR). After all, people are more likely to click on an ad for a service they were already searching for.
Depending on the quality of your ads, using Google Ads can also improve your conversion rate. With the help of a PPC expert (or several PPC experts), you can convince viewers your services are superior.
They Facilitate Market Research
Companies and advertisers often assume that using Google Ads is the final step in the marketing process. But, this isn’t entirely true. If you want to use Google Ads as the last step in executing your display ad campaign, that’s fine.
However, you can use it for market research as well. Many advertisers now use Google Ads as tools to evaluate whether there’s a market for their services online. You can test the waters here and see how customers respond to your ads.
Gauging your viewers’ reactions will help you decide if you’d like to continue using Google Ads to win clients. After all, designing and executing a display ad campaign doesn’t come cheap.
Pest control marketing requires careful planning and some excellent skills. These skills are at the disposal of PPC individuals and graphic designers. With their help, you can design a stellar display ad campaign.
But, if you’re not ready to invest much from the get-go, you could run some test ads instead. Placing an ad or two online will help you understand whether you’d like to take your campaign all the way and make it a long-term thing.
Now, let’s dive into some tips to help you use Google Ads to win more clients for your pest control business.
Lead to Landing Pages
Your Google Ads will have little effect if you don’t have them lead to your landing pages. For that, you first need to make landing pages. A designated landing page plays a big role in increasing conversion rates for online businesses.
When a viewer clicks on your ad, it should lead them to a page that’s informative and prompts them to hire your services.
Often, if more than one ad leads to the same landing page, it renders the ad ineffective. You must ensure that your landing page is relevant to your ad and vice versa.
Also, honor whatever you promised in your ad when a viewer opens your landing page. For instance, if you promised a discount in your ad, mention that in your landing and payment pages too. If you do this, your clients will learn to trust you.
This trust will likely lead to long-term customer retention, which is good news for any pest control company.
Use the Right Keywords
Using the right keywords is the essence of making it big with Google Ads. The success of your ad campaign will depend on how high you rank on Google’s search results.
You’ll rank high on Google’s search results with some creative keyword usage. If you don’t know where to begin, you can always hire a PPC expert.
These experts are familiar with SEO (Search Engine Optimization) and can help you top search results on Google.
If you use the right keywords and phrases in your display ads, you’ll receive more traffic on your landing pages. Also, you can use Google Ad tools to discover which keywords are popular online.
If your word or phrase isn’t popular enough, Google will suggest more popular alternatives. It’ll also tell you how much competition you’ll face with each word and phrase.
The competition aspect will help you learn how much you’ll pay for each keyword or phrase. Generally speaking, the more popular a keyword is, the costlier it’ll be.
So, this Google Ads tool will also help you craft a budget for your online marketing campaign if you use it right.
Conclusion
There’s no reason you shouldn’t use Google Ads to market your pest control business if you have the budget for it. Even if you don’t, you can use the aforementioned tips to work PPC marketing methods into your budget.
At the end of the day, crafting a powerful display ad campaign is what matters most.
